About Us
“Watashi” = I
From “I” to Something Beautiful
Our history
Watashi began in 2024 as a simple love for creating, a quiet joy found in turning yarn into something beautiful, functional, and full of personality. What started as a personal hobby soon grew into a passion for showing the world just how expressive and modern crochet can be. Founded in Abuja Nigeria, Watashi was built on the desire to challenge the traditional view of crochet, transforming it from something often overlooked into a statement of creativity and style. With each collection, we continue to explore new techniques, color stories, and designs that celebrate individuality and craftsmanship.
Our Vision
Our vision is to build a global community that values and celebrates handmade craftsmanship, where crochet is recognized as a form of contemporary art and fashion. Watashi seeks to inspire a new generation of makers and fashion lovers to see crochet as bold, innovative, and timelessly cool one stitch at a time.
Our Mission
At Watashi, our mission is to redefine how people see crochet by showcasing its creativity, versatility, and modern appeal. We aim to transform traditional perceptions especially within Nigeria by crafting handmade crochet bags that are both stylish and functional. Every design is created with care, celebrating artistry, self-expression, and the beauty of handmade work.
Crafted with love, designed with purpose
Each piece is thoughtfully handcrafted to reflect artistry, creativity, and intention. From carefully selected yarns to intricate stitches and harmonious color palettes, every detail is chosen to bring each design to life. No two pieces feel the same, each one carries its own story, blending comfort, artistry, and individuality. Behind it all are hours of patient craftsmanship, quiet dedication, and intentional detailing, coming together to create something truly special for you
our goals
We create handcrafted bags and accessories that celebrate individuality, spark creativity, and turn everyday accessories into artful companions.
Watashi Made exists to redefine crochet in Nigeria, presenting it through a soft-modern, clean, and artsy lens. We design pieces that go beyond accessorizing. Each item expresses personality, creativity, style, and joy.
As we grow, we aim to build a strong, recognizable brand identity where every product, package, and piece of content tells a story and deepens connection with our audience. Our vision is to create a creative community and position Watashi Made as a leading handmade crochet brand known for quality craftsmanship, unique design, and meaningful, art-inspired expression.
Our plan.
At Watashi, we’re growing with purpose blending creativity, craftsmanship, and community to redefine modern crochet. In the near future, we aim to launch new seasonal collections, elevate our packaging, and strengthen our online presence through creative storytelling and engagement. Looking ahead, we plan to open a Crochet cafe by Watashi, a space that celebrates handmade artistry through workshops and community experiences. Our goal is to take Watashi beyond borders, building a global platform that showcases crochet as art, fashion, and self-expression.